Tag Archives: marketing analysis

Core Values

Just google ‘core values’, and you’ll get heaps of scientific reports on the subject. I won’t go down that way. Instead I’m going to focus on what core values mean to the designer and why they are critical to the design process.

My take on core values

I always emphasize the importance of core values to my clients. Sometimes they understand what I mean and hand over a 45-page marketing plan, sometimes they shrug and laugh in my face. In general I prefer a client somewhere in between – you don’t have to have a degree in marketing analysis – but it’s nice to have an open mind. Continue reading

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