My name is Christian Svalander, and this is my personal portfolio and blog. I am an experienced art director, web designer, typographer and storyteller, with a passion for visual and conceptual design. Currently, I work at Invinn.
Tag Archives: design process
Just google ‘core values’, and you’ll get heaps of scientific reports on the subject. I won’t go down that way. Instead I’m going to focus on what core values mean to the designer and why they are critical to the design process.
My take on core values
I always emphasize the importance of core values to my clients. Sometimes they understand what I mean and hand over a 45-page marketing plan, sometimes they shrug and laugh in my face. In general I prefer a client somewhere in between – you don’t have to have a degree in marketing analysis – but it’s nice to have an open mind.