Author Archives: Svalander

Bianca Whirl Sans Regular

Typography - Bianca Whirl Sans RegularThis is my first typeface, a soft and a bit rounded sans serif, inteded for display and logotype use. It is not fully completed yet, and should be considered WIP. Bianca Whirls Sans is released under a open Creative Commons …

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design by svalander – a WordPress design

design by svalanderClient: Myself

Business: Graphic designer and typographer

Platform: WordPress

Where: Göteborg, Sweden

From: 2010

URL: www.designbysvalander.com

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Core Values

Just google ‘core values’, and you’ll get heaps of scientific reports on the subject. I won’t go down that way. Instead I’m going to focus on what core values mean to the designer and why they are critical to the design process.

My take on core values

I always emphasize the importance of core values to my clients. Sometimes they understand what I mean and hand over a 45-page marketing plan, sometimes they shrug and laugh in my face. In general I prefer a client somewhere in between – you don’t have to have a degree in marketing analysis – but it’s nice to have an open mind. Continue reading

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